2018-2023 Global Programmatic Display Market Report

2018-2023 Global Programmatic Display Market Report

Category

Computer Technologies

Published Date

18th Sep 2018

Pages

136

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This report covers the present scenario (with the base year being 2017) and the growth prospects of global Programmatic Display market for 2018-2023.

Programmatic Advertising is the automation of the buying and selling of desktop display, video, FBX, and mobile ads using real-time-bidding. Programmatic describes how online campaigns are booked, flighted, analyzed, and optimized via demand-side software (DSP) interfaces and algorithms.
Programmatic advertising sprang to life as an automated way to buy and sell ad inventory through exchanges that connect advertisers to publishers. The exchanges started with search, but today they cover all channels, from display, social, and mobile to television, radio, and outdoor.
With growing market for mobile phones, wide utilization of mobile advertising is witnessed, coupled with surging demand for more sophisticated technology. Emergence of tools to monitor & measure relevant data on mobile devices is influencing bright prospects for programmatic mobile video. There has been a wide adoption of digital technologies & devices for innovation in business processes and revenue producing opportunities. In addition, several government and international events have generated an incremental online advertising spending, which in turn has influenced adoption of programmatic advertisements. The aforementioned factors are expected to fuel growth of the market during the forecast period. In addition, social media marketers are running more effective campaigns through automated buying, reaching precise audiences with highly relevant messages. This is further estimated to propel market growth.
Over the next five years, this report projects that Programmatic Display will register a 19.3% CAGR in terms of revenue, reach US$ 244100 million by 2023, from US$ 84600 million in 2017.

This report presents a comprehensive overview, market shares and growth opportunities of Programmatic Display market by product type, application, key companies and key regions.

To calculate the market size, this report considers value generated from the sales of the following segments:

Segmentation by product type:
Real Time Bidding
Private Marketplace
Segmentation by application:
E-commerce Ads
Travel Ads
Game Ads
Others

We can also provide the customized separate regional or country-level reports, for the following regions:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Spain
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The report also presents the market competition landscape and a corresponding detailed analysis of the major players in the market. The key players covered in this report:
Facebook
Google (Doubleclick)
Alibaba
Adobe Systems Incorporated
Tencent
AppNexus
Amazon
JD.com
Yahoo
Verizon Communications
eBay
Booking
Expedia
MediaMath
Baidu
Rakuten
Rocket Fuel
The Trade Desk
Adroll
Sina

In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key players and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.

Research objectives
To study and analyze the global Programmatic Display market size by key regions/countries, product type and application, history data from 2013 to 2017, and forecast to 2023.
To understand the structure of Programmatic Display market by identifying its various subsegments.
Focuses on the key global Programmatic Display players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Programmatic Display with respect to individual growth trends, future prospects, and their contribution to the total market.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To project the size of Programmatic Display submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
Table of Contents

2018-2023 Global Programmatic Display Market Report (Status and Outlook)

1 Scope of the Report
1.1 Market Introduction
1.2 Research Objectives
1.3 Years Considered
1.4 Market Research Methodology
1.5 Economic Indicators
1.6 Currency Considered

2 Executive Summary
2.1 World Market Overview
2.1.1 Global Programmatic Display Market Size 2013-2023
2.1.2 Programmatic Display Market Size CAGR by Region
2.2 Programmatic Display Segment by Type
2.2.1 Real Time Bidding
2.2.2 Private Marketplace
2.2.3 Automated Guaranteed
2.3 Programmatic Display Market Size by Type
2.3.1 Global Programmatic Display Market Size Market Share by Type (2013-2018)
2.3.2 Global Programmatic Display Market Size Growth Rate by Type (2013-2018)
2.4 Programmatic Display Segment by Application
2.4.1 E-commerce Ads
2.4.2 Travel Ads
2.4.3 Game Ads
2.4.4 Others
2.5 Programmatic Display Market Size by Application
2.5.1 Global Programmatic Display Market Size Market Share by Application (2013-2018)
2.5.2 Global Programmatic Display Market Size Growth Rate by Application (2013-2018)

3 Global Programmatic Display by Players
3.1 Global Programmatic Display Market Size Market Share by Players
3.1.1 Global Programmatic Display Market Size by Players (2016-2018)
3.1.2 Global Programmatic Display Market Size Market Share by Players (2016-2018)
3.2 Global Programmatic Display Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) (2016-2018)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion

4 Programmatic Display by Regions
4.1 Programmatic Display Market Size by Regions
4.2 Americas Programmatic Display Market Size Growth
4.3 APAC Programmatic Display Market Size Growth
4.4 Europe Programmatic Display Market Size Growth
4.5 Middle East & Africa Programmatic Display Market Size Growth

5 Americas
5.1 Americas Programmatic Display Market Size by Countries
5.2 Americas Programmatic Display Market Size by Type
5.3 Americas Programmatic Display Market Size by Application
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Key Economic Indicators of Few Americas Countries

6 APAC
6.1 APAC Programmatic Display Market Size by Countries
6.2 APAC Programmatic Display Market Size by Type
6.3 APAC Programmatic Display Market Size by Application
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
6.10 Key Economic Indicators of Few APAC Countries

7 Europe
7.1 Europe Programmatic Display by Countries
7.2 Europe Programmatic Display Market Size by Type
7.3 Europe Programmatic Display Market Size by Application
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
7.9 Spain
7.10 Key Economic Indicators of Few Europe Countries

8 Middle East & Africa
8.1 Middle East & Africa Programmatic Display by Countries
8.2 Middle East & Africa Programmatic Display Market Size by Type
8.3 Middle East & Africa Programmatic Display Market Size by Application
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries

9 Market Drivers, Challenges and Trends
9.1 Market Drivers and Impact
9.1.1 Growing Demand from Key Regions
9.1.2 Growing Demand from Key Applications and Potential Industries
9.2 Market Challenges and Impact
9.3 Market Trends

10 Global Programmatic Display Market Forecast
10.1 Global Programmatic Display Market Size Forecast (2018-2023)
10.2 Global Programmatic Display Forecast by Regions
10.2.1 Global Programmatic Display Forecast by Regions (2018-2023)
10.2.2 Americas Market Forecast
10.2.3 APAC Market Forecast
10.2.4 Europe Market Forecast
10.2.5 Middle East & Africa Market Forecast
10.3 Americas Forecast by Countries
10.3.1 United States Market Forecast
10.3.2 Canada Market Forecast
10.3.3 Mexico Market Forecast
10.3.4 Brazil Market Forecast
10.4 APAC Forecast by Countries
10.4.1 China Market Forecast
10.4.2 Japan Market Forecast
10.4.3 Korea Market Forecast
10.4.4 Southeast Asia Market Forecast
10.4.5 India Market Forecast
10.4.6 Australia Market Forecast
10.5 Europe Forecast by Countries
10.5.1 Germany Market Forecast
10.5.2 France Market Forecast
10.5.3 UK Market Forecast
10.5.4 Italy Market Forecast
10.5.5 Russia Market Forecast
10.5.6 Spain Market Forecast
10.6 Middle East & Africa Forecast by Countries
10.6.1 Egypt Market Forecast
10.6.2 South Africa Market Forecast
10.6.3 Israel Market Forecast
10.6.4 Turkey Market Forecast
10.6.5 GCC Countries Market Forecast
10.7 Global Programmatic Display Forecast by Type
10.8 Global Programmatic Display Forecast by Application

11 Key Players Analysis
11.1 Facebook
11.1.1 Company Details
11.1.2 Programmatic Display Product Offered
11.1.3 Facebook Programmatic Display Revenue, Gross Margin and Market Share (2016-2018)
11.1.4 Main Business Overview
11.1.5 Facebook News
11.2 Google (Doubleclick)
11.2.1 Company Details
11.2.2 Programmatic Display Product Offered
11.2.3 Google (Doubleclick) Programmatic Display Revenue, Gross Margin and Market Share (2016-2018)
11.2.4 Main Business Overview
11.2.5 Google (Doubleclick) News
11.3 Alibaba
11.3.1 Company Details
11.3.2 Programmatic Display Product Offered
11.3.3 Alibaba Programmatic Display Revenue, Gross Margin and Market Share (2016-2018)
11.3.4 Main Business Overview
11.3.5 Alibaba News
11.4 Adobe Systems Incorporated
11.4.1 Company Details
11.4.2 Programmatic Display Product Offered
11.4.3 Adobe Systems Incorporated Programmatic Display Revenue, Gross Margin and Market Share (2016-2018)
11.4.4 Main Business Overview
11.4.5 Adobe Systems Incorporated News
11.5 Tencent
11.5.1 Company Details
11.5.2 Programmatic Display Product Offered
11.5.3 Tencent Programmatic Display Revenue, Gross Margin and Market Share (2016-2018)
11.5.4 Main Business Overview
11.5.5 Tencent News
11.6 AppNexus
11.6.1 Company Details
11.6.2 Programmatic Display Product Offered
11.6.3 AppNexus Programmatic Display Revenue, Gross Margin and Market Share (2016-2018)
11.6.4 Main Business Overview
11.6.5 AppNexus News
11.7 Amazon
11.7.1 Company Details
11.7.2 Programmatic Display Product Offered
11.7.3 Amazon Programmatic Display Revenue, Gross Margin and Market Share (2016-2018)
11.7.4 Main Business Overview
11.7.5 Amazon News
11.8 JD.com
11.8.1 Company Details
11.8.2 Programmatic Display Product Offered
11.8.3 JD.com Programmatic Display Revenue, Gross Margin and Market Share (2016-2018)
11.8.4 Main Business Overview
11.8.5 JD.com News
11.9 Yahoo
11.9.1 Company Details
11.9.2 Programmatic Display Product Offered
11.9.3 Yahoo Programmatic Display Revenue, Gross Margin and Market Share (2016-2018)
11.9.4 Main Business Overview
11.9.5 Yahoo News
11.10 Verizon Communications
11.10.1 Company Details
11.10.2 Programmatic Display Product Offered
11.10.3 Verizon Communications Programmatic Display Revenue, Gross Margin and Market Share (2016-2018)
11.10.4 Main Business Overview
11.10.5 Verizon Communications News
11.11 eBay
11.12 Booking
11.13 Expedia
11.14 MediaMath
11.15 Baidu
11.16 Rakuten
11.17 Rocket Fuel
11.18 The Trade Desk
11.19 Adroll
11.20 Sina

12 Research Findings and Conclusion
List of Tables and Figures_x000D_
_x000D_
Table Product Specifications of Programmatic Display_x000D_
Figure Programmatic Display Report Years Considered_x000D_
Figure Market Research Methodology_x000D_
Figure Global Programmatic Display Market Size Growth Rate 2013-2023 ($ Millions)_x000D_
Table Programmatic Display Market Size CAGR by Region 2013-2023 ($ Millions)_x000D_
Table Major Players of Real Time Bidding_x000D_
Table Major Players of Private Marketplace_x000D_
Table Major Players of Automated Guaranteed_x000D_
Table Market Size by Type (2013-2018) ($ Millions)_x000D_
Table Global Programmatic Display Market Size Market Share by Type (2013-2018)_x000D_
Figure Global Programmatic Display Market Size Market Share by Type (2013-2018)_x000D_
Figure Global Real Time Bidding Market Size Growth Rate_x000D_
Figure Global Private Marketplace Market Size Growth Rate_x000D_
Figure Global Automated Guaranteed Market Size Growth Rate_x000D_
Figure Programmatic Display Consumed in E-commerce Ads_x000D_
Figure Global Programmatic Display Market: E-commerce Ads (2013-2018) ($ Millions)_x000D_
Figure Global E-commerce Ads YoY Growth ($ Millions)_x000D_
Figure Programmatic Display Consumed in Travel Ads_x000D_
Figure Global Programmatic Display Market: Travel Ads (2013-2018) ($ Millions)_x000D_
Figure Global Travel Ads YoY Growth ($ Millions)_x000D_
Figure Programmatic Display Consumed in Game Ads_x000D_
Figure Global Programmatic Display Market: Game Ads (2013-2018) ($ Millions)_x000D_
Figure Global Game Ads YoY Growth ($ Millions)_x000D_
Figure Programmatic Display Consumed in Others_x000D_
Figure Global Programmatic Display Market: Others (2013-2018) ($ Millions)_x000D_
Figure Global Others YoY Growth ($ Millions)_x000D_
Table Global Programmatic Display Market Size by Application (2013-2018) ($ Millions)_x000D_
Table Global Programmatic Display Market Size Market Share by Application (2013-2018)_x000D_
Figure Global Programmatic Display Market Size Market Share by Application (2013-2018)_x000D_
Figure Global Programmatic Display Market Size in E-commerce Ads Growth Rate_x000D_
Figure Global Programmatic Display Market Size in Travel Ads Growth Rate_x000D_
Figure Global Programmatic Display Market Size in Game Ads Growth Rate_x000D_
Figure Global Programmatic Display Market Size in Others Growth Rate_x000D_
Table Global Programmatic Display Revenue by Players (2016-2018) ($ Millions)_x000D_
Table Global Programmatic Display Revenue Market Share by Players (2016-2018)_x000D_
Figure Global Programmatic Display Revenue Market Share by Players in 2017_x000D_
Table Global Programmatic Display Key Players Head office and Products Offered_x000D_
Table Programmatic Display Concentration Ratio (CR3, CR5 and CR10) (2016-2018)_x000D_
Table Global Programmatic Display Market Size by Regions 2013-2018 ($ Millions)_x000D_
Table Global Programmatic Display Market Size Market Share by Regions 2013-2018_x000D_
Figure Global Programmatic Display Market Size Market Share by Regions 2013-2018_x000D_
Figure Americas Programmatic Display Market Size 2013-2018 ($ Millions)_x000D_
Figure APAC Programmatic Display Market Size 2013-2018 ($ Millions)_x000D_
Figure Europe Programmatic Display Market Size 2013-2018 ($ Millions)_x000D_
Figure Middle East & Africa Programmatic Display Market Size 2013-2018 ($ Millions)_x000D_
Table Americas Programmatic Display Market Size by Countries (2013-2018) ($ Millions)_x000D_
Table Americas Programmatic Display Market Size Market Share by Countries (2013-2018)_x000D_
Figure Americas Programmatic Display Market Size Market Share by Countries in 2017_x000D_
Table Americas Programmatic Display Market Size by Type (2013-2018) ($ Millions)_x000D_
Table Americas Programmatic Display Market Size Market Share by Type (2013-2018)_x000D_
Figure Americas Programmatic Display Market Size Market Share by Type in 2017_x000D_
Table Americas Programmatic Display Market Size by Application (2013-2018) ($ Millions)_x000D_
Table Americas Programmatic Display Market Size Market Share by Application (2013-2018)_x000D_
Figure Americas Programmatic Display Market Size Market Share by Application in 2017_x000D_
Figure United States Programmatic Display Market Size Growth 2013-2018 ($ Millions)_x000D_
Figure Canada Programmatic Display Market Size Growth 2013-2018 ($ Millions)_x000D_
Figure Mexico Programmatic Display Market Size Growth 2013-2018 ($ Millions)_x000D_
Table APAC Programmatic Display Market Size by Countries (2013-2018) ($ Millions)_x000D_
Table APAC Programmatic Display Market Size Market Share by Countries (2013-2018)_x000D_
Figure APAC Programmatic Display Market Size Market Share by Countries in 2017_x000D_
Table APAC Programmatic Display Market Size by Type (2013-2018) ($ Millions)_x000D_
Table APAC Programmatic Display Market Size Market Share by Type (2013-2018)_x000D_
Figure APAC Programmatic Display Market Size Market Share by Type in 2017_x000D_
Table APAC Programmatic Display Market Size by Application (2013-2018) ($ Millions)_x000D_
Table APAC Programmatic Display Market Size Market Share by Application (2013-2018)_x000D_
Figure APAC Programmatic Display Market Size Market Share by Application in 2017_x000D_
Figure China Programmatic Display Market Size Growth 2013-2018 ($ Millions)_x000D_
Figure Japan Programmatic Display Market Size Growth 2013-2018 ($ Millions)_x000D_
Figure Korea Programmatic Display Market Size Growth 2013-2018 ($ Millions)_x000D_
Figure Southeast Asia Programmatic Display Market Size Growth 2013-2018 ($ Millions)_x000D_
Figure India Programmatic Display Market Size Growth 2013-2018 ($ Millions)_x000D_
Figure Australia Programmatic Display Market Size Growth 2013-2018 ($ Millions)_x000D_
Table Europe Programmatic Display Market Size by Countries (2013-2018) ($ Millions)_x000D_
Table Europe Programmatic Display Market Size Market Share by Countries (2013-2018)_x000D_
Figure Europe Programmatic Display Market Size Market Share by Countries in 2017_x000D_
Table Europe Programmatic Display Market Size by Type (2013-2018) ($ Millions)_x000D_
Table Europe Programmatic Display Market Size Market Share by Type (2013-2018)_x000D_
Figure Europe Programmatic Display Market Size Market Share by Type in 2017_x000D_
Table Europe Programmatic Display Market Size by Application (2013-2018) ($ Millions)_x000D_
Table Europe Programmatic Display Market Size Market Share by Application (2013-2018)_x000D_
Figure Europe Programmatic Display Market Size Market Share by Application in 2017_x000D_
Figure Germany Programmatic Display Market Size Growth 2013-2018 ($ Millions)_x000D_
Figure France Programmatic Display Market Size Growth 2013-2018 ($ Millions)_x000D_
Figure UK Programmatic Display Market Size Growth 2013-2018 ($ Millions)_x000D_
Figure Italy Programmatic Display Market Size Growth 2013-2018 ($ Millions)_x000D_
Figure Russia Programmatic Display Market Size Growth 2013-2018 ($ Millions)_x000D_
Figure Spain Programmatic Display Market Size Growth 2013-2018 ($ Millions)_x000D_
Table Middle East & Africa Programmatic Display Market Size by Countries (2013-2018) ($ Millions)_x000D_
Table Middle East & Africa Programmatic Display Market Size Market Share by Countries (2013-2018)_x000D_
Figure Middle East & Africa Programmatic Display Market Size Market Share by Countries in 2017_x000D_
Table Middle East & Africa Programmatic Display Market Size by Type (2013-2018) ($ Millions)_x000D_
Table Middle East & Africa Programmatic Display Market Size Market Share by Type (2013-2018)_x000D_
Figure Middle East & Africa Programmatic Display Market Size Market Share by Type in 2017_x000D_
Table Middle East & Africa Programmatic Display Market Size by Application (2013-2018) ($ Millions)_x000D_
Table Middle East & Africa Programmatic Display Market Size Market Share by Application (2013-2018)_x000D_
Figure Middle East & Africa Programmatic Display Market Size Market Share by Application in 2017_x000D_
Figure Egypt Programmatic Display Market Size Growth 2013-2018 ($ Millions)_x000D_
Figure South Africa Programmatic Display Market Size Growth 2013-2018 ($ Millions)_x000D_
Figure Israel Programmatic Display Market Size Growth 2013-2018 ($ Millions)_x000D_
Figure Turkey Programmatic Display Market Size Growth 2013-2018 ($ Millions)_x000D_
Figure GCC Countries Programmatic Display Market Size Growth 2013-2018 ($ Millions)_x000D_
Figure Global Programmatic Display arket Size Forecast (2018-2023) ($ Millions)_x000D_
Table Global Programmatic Display Market Size Forecast by Regions (2018-2023) ($ Millions)_x000D_
Table Global Programmatic Display Market Size Market Share Forecast by Regions_x000D_
Figure Americas Programmatic Display Market Size 2018-2023 ($ Millions)_x000D_
Figure APAC Programmatic Display Market Size 2018-2023 ($ Millions)_x000D_
Figure Europe Programmatic Display Market Size 2018-2023 ($ Millions)_x000D_
Figure Middle East & Africa Programmatic Display Market Size 2018-2023 ($ Millions)_x000D_
Figure United States Programmatic Display Market Size 2018-2023 ($ Millions)_x000D_
Figure Canada Programmatic Display Market Size 2018-2023 ($ Millions)_x000D_
Figure Mexico Programmatic Display Market Size 2018-2023 ($ Millions)_x000D_
Figure Brazil Programmatic Display Market Size 2018-2023 ($ Millions)_x000D_
Figure China Programmatic Display Market Size 2018-2023 ($ Millions)_x000D_
Figure Japan Programmatic Display Market Size 2018-2023 ($ Millions)_x000D_
Figure Korea Programmatic Display Market Size 2018-2023 ($ Millions)_x000D_
Figure Southeast Asia Programmatic Display Market Size 2018-2023 ($ Millions)_x000D_
Figure India Programmatic Display Market Size 2018-2023 ($ Millions)_x000D_
Figure Australia Programmatic Display Market Size 2018-2023 ($ Millions)_x000D_
Figure Germany Programmatic Display Market Size 2018-2023 ($ Millions)_x000D_
Figure France Programmatic Display Market Size 2018-2023 ($ Millions)_x000D_
Figure UK Programmatic Display Market Size 2018-2023 ($ Millions)_x000D_
Figure Italy Programmatic Display Market Size 2018-2023 ($ Millions)_x000D_
Figure Russia Programmatic Display Market Size 2018-2023 ($ Millions)_x000D_
Figure Spain Programmatic Display Market Size 2018-2023 ($ Millions)_x000D_
Figure Egypt Programmatic Display Market Size 2018-2023 ($ Millions)_x000D_
Figure South Africa Programmatic Display Market Size 2018-2023 ($ Millions)_x000D_
Figure Israel Programmatic Display Market Size 2018-2023 ($ Millions)_x000D_
Figure Turkey Programmatic Display Market Size 2018-2023 ($ Millions)_x000D_
Figure GCC Countries Programmatic Display Market Size 2018-2023 ($ Millions)_x000D_
Table Global Programmatic Display Market Size Forecast by Type (2018-2023) ($ Millions)_x000D_
Table Global Programmatic Display Market Size Market Share Forecast by Type (2018-2023)_x000D_
Table Global Programmatic Display Market Size Forecast by Application (2018-2023) ($ Millions)_x000D_
Table Global Programmatic Display Market Size Market Share Forecast by Application (2018-2023)_x000D_
Table Facebook Basic Information, Head Office, Major Market Areas and Its Competitors_x000D_
Table Facebook Programmatic Display Revenue and Gross Margin (2016-2018)_x000D_
Figure Facebook Programmatic Display Market Share (2016-2018)_x000D_
Table Google (Doubleclick) Basic Information, Head Office, Major Market Areas and Its Competitors_x000D_
Table Google (Doubleclick) Programmatic Display Revenue and Gross Margin (2016-2018)_x000D_
Figure Google (Doubleclick) Programmatic Display Market Share (2016-2018)_x000D_
Table Alibaba Basic Information, Head Office, Major Market Areas and Its Competitors_x000D_
Table Alibaba Programmatic Display Revenue and Gross Margin (2016-2018)_x000D_
Figure Alibaba Programmatic Display Market Share (2016-2018)_x000D_
Table Adobe Systems Incorporated Basic Information, Head Office, Major Market Areas and Its Competitors_x000D_
Table Adobe Systems Incorporated Programmatic Display Revenue and Gross Margin (2016-2018)_x000D_
Figure Adobe Systems Incorporated Programmatic Display Market Share (2016-2018)_x000D_
Table Tencent Basic Information, Head Office, Major Market Areas and Its Competitors_x000D_
Table Tencent Programmatic Display Revenue and Gross Margin (2016-2018)_x000D_
Figure Tencent Programmatic Display Market Share (2016-2018)_x000D_
Table AppNexus Basic Information, Head Office, Major Market Areas and Its Competitors_x000D_
Table AppNexus Programmatic Display Revenue and Gross Margin (2016-2018)_x000D_
Figure AppNexus Programmatic Display Market Share (2016-2018)_x000D_
Table Amazon Basic Information, Head Office, Major Market Areas and Its Competitors_x000D_
Table Amazon Programmatic Display Revenue and Gross Margin (2016-2018)_x000D_
Figure Amazon Programmatic Display Market Share (2016-2018)_x000D_
Table JD.com Basic Information, Head Office, Major Market Areas and Its Competitors_x000D_
Table JD.com Programmatic Display Revenue and Gross Margin (2016-2018)_x000D_
Figure JD.com Programmatic Display Market Share (2016-2018)_x000D_
Table Yahoo Basic Information, Head Office, Major Market Areas and Its Competitors_x000D_
Table Yahoo Programmatic Display Revenue and Gross Margin (2016-2018)_x000D_
Figure Yahoo Programmatic Display Market Share (2016-2018)_x000D_
Table Verizon Communications Basic Information, Head Office, Major Market Areas and Its Competitors_x000D_
Table Verizon Communications Programmatic Display Revenue and Gross Margin (2016-2018)_x000D_
Figure Verizon Communications Programmatic Display Market Share (2016-2018)_x000D_
Table eBay Basic Information, Head Office, Major Market Areas and Its Competitors_x000D_
Table Booking Basic Information, Head Office, Major Market Areas and Its Competitors_x000D_
Table Expedia Basic Information, Head Office, Major Market Areas and Its Competitors_x000D_
Table MediaMath Basic Information, Head Office, Major Market Areas and Its Competitors_x000D_
Table Baidu Basic Information, Head Office, Major Market Areas and Its Competitors_x000D_
Table Rakuten Basic Information, Head Office, Major Market Areas and Its Competitors_x000D_
Table Rocket Fuel Basic Information, Head Office, Major Market Areas and Its Competitors_x000D_
Table The Trade Desk Basic Information, Head Office, Major Market Areas and Its Competitors_x000D_
Table Adroll Basic Information, Head Office, Major Market Areas and Its Competitors_x000D_
Table Sina Basic Information, Head Office, Major Market Areas and Its Competitors_x000D_

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